First generation
Rudy
The Origins
The roots of a timeless value.
Le radici di un valore senza tempo.
The frame: Rudy →Contemporary Italian Eyewear
A matter of perspective
Scroll
A family.Five stories.One name.
Born in Rome.Made in Italy.
More than eyewear.A way of seeing the world.
I The Name
In Rome, ten is written with a single sign.
Two strokes that cross. A meeting of directions, of eras, of points of view. The X is the signature of TEN: carved in stone, set into every frame, standing behind our name the way the city stands behind us.
II Rome
A city that taught the world how to look.
Proportion before decoration. Light used as architecture. Every street a perspective. TEN was born here, and it sees the way Rome taught it to.
Born in Rome.Made in Italy.
III Four generations
Same values. New horizons.
Second generation
Pietro
The Cinema
A character beyond the scene. A vision that sees further.
Un carattere fuori scena. Uno sguardo che vede oltre.
The frame: Pietro →
Third generation
Carlo
The Vision
Ideas and action. Always forward.
Idee e concretezza, sempre in movimento.
The frame: Carlo →
Fourth generation
Matteo
The Next
New experiences. Same values. A vision beyond tomorrow.
Nuove esperienze. Stessi valori. Uno sguardo verso il futuro.
The frame: Matteo →
IV The Fifth Story
The story doesn't end with the next generation.
The fifth story has yet to be written.
It could be yours.
Begin your applicationV Stature
We don't look forWe look for
statusure.
TEN is not measured in wealth. We look for people who carry themselves with
- Character
- Responsibility
- Respect
- Education
- Culture
- Professional credibility
- Personal elegance
- Human values
A seat at the table.
TEN is a circle, not a club. A place at its table is never bought: it is recognised.
VI The Craft
Designed in Rome. Made in Italy, by hand.
01
Italian acetate
Premium Italian acetate, from 5.5 to 6.5 mm thick, in Black and Tortoiseshell. Sculpted surfaces, never thin.
02
The Roman X
The signature of the house, set in gold on the outer temple. Discreet, permanent, recognisable.
03
The name inside
TEN, engraved on the inner temple: the side only the wearer sees.
VII The Collection
Only now, the object.
- Architectural silhouetteLens 52–53 mm · Bridge 20–21 mm
- The Roman X, in goldSet into the outer temple
- Signature diagonal bevelTemple 145 mm · Acetate 6–6.5 mm
Carlo The Vision
Four generations. Four perspectives. One vision.
Each frame carries the name, and the character, of the man who wears it. Premium Italian acetate, in Black and Tortoiseshell.
Indicative price €780 – 840
Timeless silhouette
- Lens
- 49–50 mm
- Height
- 39 mm
- Bridge
- 21–22 mm
- Temple
- 145 mm
- Acetate
- ~6 mm
Panto-square silhouette
- Lens
- 50–51 mm
- Height
- 42 mm
- Bridge
- 19–20 mm
- Temple
- 145 mm
- Acetate
- ~5.5 mm
Architectural silhouette · diagonal bevel
- Lens
- 52–53 mm
- Height
- 38 mm
- Bridge
- 20–21 mm
- Temple
- 145 mm
- Acetate
- ~6–6.5 mm
Soft-geometric silhouette · sculpted temples
- Lens
- 50–52 mm
- Height
- 43 mm
- Bridge
- 19–20 mm
- Temple
- 145 mm
- Acetate
- ~5.5 mm
A TEN is not added to a cart.
It is applied for.
VIII TEN Value
Value that stays in the family.
A TEN is not consumed. It is kept, worn, handed on. That is why the house intends to offer its owners the possibility of returning their frame to TEN, under terms that will be set out in full at the time of reservation.
- Value
- Continuity
- Responsibility
- A long-term relationship
Not an investment, and not a financial product: a promise of continuity between TEN and the people who wear it. Conditions to be defined.
IX The Journey
Five steps to a single frame.
Discover
You are here.
Apply
Tell us who you are, not what you own.
Review
Every application is read personally.
Reserve
If there is a match, you are invited to reserve your frame.
Access TEN
Your frame, your name, your place in the story.
X Apply
X marks your place.
The tenth chapter is yours to write. Tell us about yourself: we read every application personally, and we will reply.